What You Need to Know Before You Sell
Buying and selling a home are about similar activities as football and crochet, so you’ve got to approach them differently. What buyers and sellers have in common, is that they are in transitional stages in their lives – they need a bigger place, they’re moving to a new city, or they’re going through lifestyle change. But that’s pretty much where the similarities end. Selling is all about getting as many of the right people exposed to your property as possible. That’s where we come in. We make sure that literally thousands of people know about your property, and make sure that when they see your property listed for sale, they think “Yup, this is a nice place.” We use all kinds of strategies to get the word out. So when you list with us, you know that a lot of people will not only see your listing, they will want to see your property.
1. Get a dedicated, creative selling agent
1. When you’re selling your home, choosing the right agent should be like having first pick for teams at a pick-up game. You’ve got all the power, and you want to get the people who will make a winning team. I am a dedicated selling agent, focused on selling. While I use my experience with Buyers to understand what Buyers are looking for, my focus is on representing sellers, getting people interested in the property, and getting the best price for my clients.
You also need an agent who can get the word out. My partners and I know how to get the buzz going about your property. We get creative. We do not rely on the listings to get the people in. We use both conventional and non-traditional marketing media to break through and make people notice your property. The more people interested, the closer you are to getting the right offer. It’s not rocket science, but you need the right people to do it.
2. Figure out your listing price
This task is one-part math, one-part psychological game. We perform a Comparative Market Analysis (CMA), which tells us what similar properties have sold for recently. But to effectively price your property within this range, we also consider what potential buyers will think of the asking price. Price yourself too low, and you might not get as much as you can for your property (and nobody wants less money, right?). Price yourself too high and you may scare off potential buyers who think your property is out of their price range. We strategize with you to make sure your property does not sit on the market and become stale, and that you get the highest price possible for your property.
3. Make it official
As with many important things in life, selling your home involves some paperwork. But I will take you through it, and help you make sense of what you’re reading and signing. This part of the process will officially list your house up as for sale in the Greater Vancouver Area, and make your relationship with us
4. Get ready to sell
· First, clean. It’s simple, but a clean house always sells better. We can’t stress that enough.
· Next, remove the clutter. You might like that “lived in” feel, but the more potential buyers focus on your collection of different things, the less they notice the property. Put them away.
· Third, consider a professional home stager. If your place is empty, or lacks a bit in the decorating department, these people can make your place look like a featured property from Better Homes and Gardens in no time. This will help sell your home and help you get a better price. On the other hand, home stages can be costly. If this isn’t an option, I can personally help you make the most of your space.
· Picture time. We send in a professional to take flattering shots of your property. Good photos get people interested. We cannot stress this enough. Professional photos are the way to ensure your place looks its best. We’ll also make sure we’ve got accurate measurements and floor plans because for most buyers, it’s never too early to start thinking about which way the couch is going to face.
· Clean again. Really. Keep doing it. It’s that important.
5. Get the buyers interested
Many properties are listed on the MLS online database, but you’ve got to go beyond this sea of photos if you want to sell quickly and for a high price. So we get the word out in other ways, and through media that buyers actually respond to.
Most buyers begin their search online, so we’ve invested in creating and heavily marketing a website that attracts buyers. The content is designed to keep people reading and keep them coming back again. Potential buyers can check out your place, and they can send it to a friend. As soon as your listing is ready, thousands of people will know.
The web is critical, but we haven’t forgotten the printed stuff either. We get your property into appropriate ads and flyers. Not to mention the really good looking feature sheets we always leave at the property.
Gone are the days of just putting up a “For Sale” sign (although we do that, too). I will take you through a marketing strategy that could help sell your house for a higher price than you thought possible. I will figure out your needs, and exactly what we can do to make your house the one everyone talks about. When you list with us, get ready, because your place could get really busy!
The truth is that showings can be tough. It’s a bit weird having people come through your place. We make this as easy on you as possible by scheduling showings when you’re comfortable with them, by always checking with you first, and by ensuring that all visits are made with me.
7. The Offer
Hopefully, people are clamoring to make an offer on your place. In addition to a purchase price, offers include a closing date (or the date the buyer gets to move in), and it could also have a number of conditions. A convenient closing date is important, since in some cases sellers can be left without a home for a certain period, and that gets expensive. Conditions on the offer could include a condition that the buyer gets financing or, that a house passes home inspection. In an ideal situation, the buyer has made an offer without any conditions, in an attempt to make the offer more attractive to you, the Seller. There can be a lot of variables, but I will help you through every step.
8. The Deposit
At this point, the buyer provides a deposit cheque, which we hold in trust until all the conditions have been met. Of course, if the buyer is unable to fulfill all the conditions, for whatever reason, the offer becomes null and void and they get their deposit back – simple. If the conditions are met, the deal becomes “firm” and we hold the deposit until closing. To make the whole process easier for you, I will make sure the deposit is picked up and delivered as needed.
9. Fulfilling the Conditions
Fulfilling conditions can take a while, or very little time, depending on how much the buyer has done ahead of time.
Usually the offer is conditional on a home inspection. In this case, a professional home inspector spends 3 - 4 hours thoroughly checking out your home, and the buyer usually accompanies them. The inspector will produce a summary of their findings, and if the buyer is happy with them, they will remove the inspection condition.
If it turns out that the buyer can’t, for whatever reason, fulfill the conditions, the offer is null and void. Not ideal, but not the end of the world. We’ll get right back out there and find you some new potential buyers.
Once the conditions are met, the buyer signs a subject (condition) removal and the deal is firm. If you have completed all these steps, then you are a successful home seller.